Shauna Lynn is joined by Deb Mitchell, a seasoned expert in brand messaging and strategy, on this episode of The Real Woman Real Business Podcast. If you’ve ever struggled to define your brand or felt stuck attracting the wrong clients, this conversation is for you. Deb shares her approach to helping entrepreneurs and creatives craft messaging that not only reflects their unique strengths but also connects with the clients they truly want to work with. Through real-world examples and practical advice, she dives into why your messaging might fall flat and what you can do to turn things around.

Discover how personal style can shape your wardrobe, your confidence, and your professional success. In this episode of The Real Women Real Business podcast, Anastacia Haye, a renowned fashion empowerment coach, shares her transformative journey from a teenage stylist to helping women redefine their personal image and reclaim their confidence. Join Shauna Lynn and Anastacia as they dive deep into the emotional connections behind what we wear. They reveal how fashion can help women overcome insecurities, step out of societal norms, and show up authentically in their businesses and lives. Whether you're an accidental CEO, a creative entrepreneur, or someone navigating a major life transition, this conversation will inspire you to see the potential of aligning your outer appearance with your inner strength.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon shares a powerful insight sparked by an observation at a crowded event - where she noticed a second, empty escalator that everyone was overlooking. This moment got her thinking about what we miss out on when we put our heads down and follow the crowd.

Shauna Lynn explores the science behind "social proof," the psychological phenomenon that makes us follow the pack, even when it's not the best choice. Drawing from real-life examples like Kodak’s failure to embrace digital cameras and Blockbuster’s missed opportunity with Netflix, she highlights how following the crowd can hinder creativity and innovation.

What if overcoming binge eating isn't about willpower at all? Join Shauna Lynn Simon and Lorna Costa on The Real Women Real Business podcast. Lorna Costa is the visionary behind Ditch Decade Diets Academy. Together, Shauna Lynn and Lorna unpack the tangled web of binge eating, a nuanced issue often misunderstood and unfairly linked to personal weakness. Lorna shares her transformation from a health coach and personal trainer to a specialist in binge eating recovery, offering insights that go beyond conventional wisdom. Discover how years of restrictive dieting can lead to a secretive, overwhelming compulsion that only rewiring your mindset and relationship with food can truly address.

Mastering the art of delegation can be one of the toughest challenges for business owners, yet it's crucial for scaling and success. Join Shauna Lynn on the Real Women Real Business podcast as Shauna Lynn shares personal stories and client experiences that will change how you think about delegation. Discover how recognizing and leveraging hidden talents within your team can create a successful and harmonious working relationship. By embracing different methods and perspectives, uncover new strengths and boost productivity.

Join Shauna Lynn for an inspiring conversation with Sonia Barney, a talented interior designer from Idaho Falls. HGTV ignited Sonia's early passion for transitioning from high-end kitchen and bath design. Sonia has built a successful business in Idaho, all while managing her family's unique needs. Sonia candidly shares the reality behind the glamorized perception of design work and the systems she's developed to balance her business and family life, offering invaluable insights into client expectations and the inner workings of the design industry.

What if your business decisions could resonate deeply with your core beliefs and values, creating financial success and a lasting legacy? Join Shauna Lynn Simon on The Real Women Real Business Podcast as she uncovers the profound connection between personal and professional "why" and its impact on an entrepreneurial journey. Shauna Lynn shares her own story of wanting to empower female entrepreneurs to achieve sustainable success without falling into get-rich-quick schemes. Shauna Lynn navigates the essential steps to align motivations with offerings, ensuring that a business meets genuine needs and stays true to its mission.

Discover how to target and connect with your ideal client in the home staging industry with Marianne Cherico, a coach for home stagers and our insightful guest on this episode of The Real Women Real Business Podcast. Marianne shares her transformative journey from a thriving 27-year real estate career to becoming a leader in home staging and mindset coaching. Marianne recounts her path from self-doubt to embracing diverse opportunities, using her experiences to highlight the power of collaboration and continuous learning for entrepreneurs everywhere.

When Kathryn Lackey packed her bags and left Dallas for Nashville, she wasn't just moving cities—she was stepping into a new chapter of resilience and renewal. Her journey is a testament to the unpredictable twists of life, marked by the challenges of starting anew after confronting her husband's shocking secrets and tragic death. Through this episode, Kathryn shares her path from a flourishing career in interior design to becoming the author of a poignant memoir, "Letters from Love's Battlefield: Triumph in the Aftermath of a Spouse's Sexual Addiction," which helped her find healing and empowerment.

Kathryn's story confronts deep betrayal and the emotional turmoil that follows. Her story is a powerful reminder of the importance of addressing past traumas to foster personal growth and resilience.

Feeling overwhelmed by a cascade of brilliant ideas and unsolicited advice? You're not alone. Join Shauna Lynn as she navigates the exhilarating yet challenging waters of managing a flood of entrepreneurial ideas without losing focus on what truly matters for your business’s success. This episode of Real Women, Real Business is a candid exploration of how crafting a clear business vision can become your compass, guiding you to effectively evaluate and prioritize ideas that align with your goals and values. Shauna shares her journey of excitement and urgency that often accompany new ideas, as well as the common pitfalls of diving headfirst without thorough evaluation. Learn how to implement systems to capture and assess these ideas, ensuring they contribute meaningfully to your growth rather than leading you astray.

In this episode of The Real Women Real Business podcast, join Shauna Lynn Simon as she interviews productivity specialist Amber De La Garza. Shauna Lynn and Amber explore the complexities of productivity in the entrepreneurial world. Amber shares her insights on how many people equate busyness with productivity, often overlooking the importance of focusing on high-value tasks that truly drive results. Amber emphasizes that productivity is not a one-size-fits-all approach and introduces her framework, categorizing tasks into four key buckets: marketing and visibility, sales, client servicing, and administration. By prioritizing these areas, business owners can better manage their time and reduce the overwhelming feeling of constantly putting out fires.

Join Shauna Lynn Simon on The Real Women Real Business Podcast as Shauna Lynn sits down with Maggie Horsburgh, a pioneering real estate agent who has turned her struggles into a powerful mission. Maggie identified a crucial gap in the industry and became a Certified Divorce Real Estate Expert. Dive into her compelling story and learn how she adapted specialized training from the Alumni Institute in California to fit Canadian laws, all while emphasizing the importance of feeling heard during such tumultuous times.

When Shauna Lynn's father was diagnosed with progressive multiple sclerosis over two decades ago, he introduced her to a powerful coping mechanism—the "15-minute rule." Every day, he allows himself a brief window to feel any negative emotions before moving forward with a positive mindset. In this episode of The Real Women Real Business Podcast, unpack the transformative power of setbacks and how they can create growth and resilience, drawing inspiration from legends like Michael Jordan and Serena Williams.

Ever wondered how you can turn your business's perceived weaknesses into its greatest strengths? Join Shauna Lynn Simon, on this enlightening episode of the Real Women, Real Business podcast. Uncover the art of transforming drawbacks into unique selling points. Learn from accommodation giants like Airbnb, Vrbo, and hotels, who have mastered highlighting their unique values. Shauna also shares personal insights from her entrepreneurial journey in home staging, demonstrating how she has successfully leveraged written reports in consultations to stand out despite some industry skepticism.

How does a licensed private investigator become the CEO of a major trade association in the home staging industry? Join Shauna Lynn Simon as she welcomes Shell Brodnax, the dynamic force behind the Real Estate Staging Association. Shell shares stories from her days as a private investigator, including an unforgettable incident involving a cow on the highway. She shares her transformative journey into the world of home staging and how her passion led her to create a thriving community for home stagers, inspired by her involvement with the Women's Council of Realtors.

What if financial freedom was a form of self-care? Join Shauna Lynn Simon as she explores this revolutionary idea with Cheryl P Pinto, who went from working at 16 to achieving financial independence by 33. Cheryl's journey is packed with pivotal moments, including a transformative mentorship, a devastating financial loss, and her path out of significant debt. Her insights will inspire you to take control of your finances, making the connection between financial stability and overall well-being crystal clear. Her journey is inspiring and offers actionable insights that will motivate you to pursue your financial goals with newfound clarity and passion.

What if you could add an extra six figures to your business revenue in the next year? Imagine the possibilities! In this episode of the Real Women Real Business podcast, we uncover the game-changing strategies you need to make that dream a reality. We dive into the first crucial step: understanding your ideal clients and crafting messages that truly resonate. Social media marketing and networking are highlighted as indispensable tools for reaching a broader audience. We'll also delve into the benefits of referral programs and lead-generation tactics to boost your client base and revenue significantly.

Stepping out of your comfort zone can be one of the most terrifying yet rewarding experiences of your entrepreneurial journey. On this episode of The Real Women, Real Business Podcast, Shauna Lynn Simon shares personal insights and practical advice on overcoming the overwhelming challenges of running a business. Explore the concept of the S-curve to illustrate the stages of growth and learning while also highlighting the profound impact of embracing new challenges. From feeling overwhelmed to sacrificing personal well-being for the sake of business success, Shauna Lynn addresses the real struggles and celebrates the magic that happens when you push your boundaries.

Ever wondered how small tweaks in your daily routine could lead to massive productivity gains? Join Shauna Lynn Simon on the Real Women Real Business podcast, where she shares six game-changing strategies designed specifically for busy entrepreneurs. You'll hear about the surprising productivity boosts that come from taking breaks, and how using video and voice notes can drastically cut down on miscommunications. Shauna Lynn shares her personal experiences with tools like Loom and Voxer, offering you a peek into how these can transform your workflow and team dynamics.

What happens when you combine mechanical inclinations, a fierce determination, and a passion for sustainability? Meet Deanna Martin, a pioneering force in the biogas industry. From an IT background to managing large-scale biogas plants, Deanna's journey is a testament to the power of learning by doing and the strength of collaboration. Her story will inspire anyone looking to break barriers and make a meaningful impact in a niche, male-dominated field.