Ep 4: Revising Your Product/Service Offerings and Pricing Strategy with Trina MacPhee
Want the video version of this episode? Check it out on YouTube.
In this episode, Trina McPhee, a seasoned professional in home staging and design, speaks with Shauna Lynn Simon about her journey of refining her services and pricing strategies. She candidly shares her experience working with her business coach to guide her through each step of the process. Trina underscores the significance of her market research calls with her clients and the invaluable feedback they produced.
One standout takeaway from Trina's experience is the transformative power of a meticulously crafted client care package. Not only does it assuage client anxieties by offering a roadmap of services, but it also serves as a potent tool for nurturing enduring client relationships, setting expectations, and upselling services.
Trina reminds us of the importance of catering our services to our client's needs and underscores the art of clear and targeted marketing messaging. She emphasizes the importance of effectively articulating the value proposition to attract ideal clients and foster meaningful connections.
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Resources:
Learn more about the show: AboutShaunaLynn.com/podcast
Get Shauna Lynn's Guide to Gaining an Extra 10 Hours Every Week: AboutShaunaLynn.com/time
Set up a FREE 1-on-1 Coaching Assessment Call: AboutShaunaLynn.com/coachme
Get your own Home Staging Client Care Package: https://www.styledlistedsold.com/ccpus
Never Lose a Customer Again by Joey Coleman
MacPhee Interiors:
Website: https://macpheeinteriors.com
Instagram: https://www.instagram.com/macphee_interiors/
About Trina MacPhee
Trina MacPhee is extremely passionate and committed to creating beautiful homes, while providing the highest level of service with every project. Whether you’re preparing your home for sale, creating the home of your dreams, or starting a short-term rental business, Trina provides fresh ideas and designs for your home, on any budget. She specializes in occupied and vacant home staging, short-term rental design and staging, interior design and decorating, and home organization. Trina’s solution-focused approach will provide you with the direction and tools that you need to prepare your home for sale. Trina has the training to support her passion. Her extensive education combined with her real estate experience means she understands the market. Trina has been in and out of hundreds of homes. She knows what buyers are looking for and how to prepare and stage the presentation of your home so that you maximize equity, sell quickly, and for top dollar. Her extensive knowledge of buyer behaviors allows you to anticipate, address, and avoid negative buyer perceptions, before your home is listed. Trina loves to spend time with family and friends on her days off. A few of her favorite things include pets, cooking, playing cards and board games, attending dinner theatre and stand-up comedy events, travelling, and of course, Netflix and chilling with a glass of red wine.