Ep 17: Mastering Your Marketing: A 6-Step Guide to Attracting Your Ideal Clients
What if you could craft marketing messages that truly resonate, leading to sustainable growth and a client base beyond your wildest dreams? Join me, Shauna Lynn Simon, as we uncover the secrets that female entrepreneurs need to master for reaching their ideal clients. This episode is your ultimate guide to the 6-Step SellSmart System, designed to take the overwhelm out of scaling your business. From defining your ideal client and conducting market research to brainstorming impactful messages and crafting a powerful brand promise, we cover it all. You'll walk away with a clear roadmap to develop primary, secondary, and tertiary messages that form a cohesive and compelling marketing strategy.
Ep 16: Balancing Life: Nutrition and Self-Care for Busy Women with Megan Barefoot
Join us for an inspiring episode with Megan Barefoot, a certified holistic nutrition consultant and integrative health coach, as she shares her remarkable transformation from geologist to wellness advocate. After her daughter's severe health issues led her to uncover the profound impact of gut health, Megan's hands-on dietary changes not only resolved her daughter's issues but also improved her entire family's well-being. This life-changing experience propelled her to formally study holistic nutrition, equipping her with the knowledge to help others achieve their health goals through personalized, evidence-based strategies.
Ep 15: The Secrets of Powerful Branding
Unlock the secrets to powerful branding with Shauna Lynn Simon on this episode of The Real Women, Real Business podcast. Discover how to build a brand that resonates deeply with your audience, going beyond just logos and slogans to create emotional connections and strong perceptions. We’ll cover everything from visual identity, voice, and tone, to the core values and mission that define your business. Learn step-by-step how to establish a rock-solid brand foundation by pinpointing your purpose, aligning with your target audience, and maintaining consistency across all platforms. Plus, discover the critical role brand guidelines play in ensuring your messaging stays uniform and authentic.
Ep 14: HR Strategies for Entrepreneurs: Navigating Team Growth without Burnout with Lindsay White
How do you balance the unpredictable tides of entrepreneurship while avoiding burnout? This week on The Real Women, Real Business, we’re thrilled to have Lindsay White, the dynamic founder of High Voltage Leadership, share her transformative journey from corporate HR to launching her own coaching and consulting firm. Lindsay’s wealth of knowledge in HR, strategic talent management, and organizational development offers a treasure trove of strategies for business owners eager to grow and craft a dynamic "people strategy", without losing their sanity.
Ep 13: Mastering Goals Through the Power of Accountability
Accountability isn't just a buzzword but a transformative tool driving both personal and professional success. In this episode, your host Shauna Lynn Simon unpacks the real meaning of accountability and how it can be a game-changer in your daily life. From setting achievable goals to eliminating excuses, discover how you can maintain a workout routine, excel in your career, and reduce stress by holding yourself accountable.
Ep 12: Mastering the Business of Interior Design Entrepreneurship with Claire Jefford
Unlock the secrets of a thriving interior design business with the guidance of Claire Jefford, a trailblazing force in the interior design world. Her partnership with an HGTV-affiliated builder and the creation of both her Interior Design BOSS Academy and the Facebook group Interior Design Business Strategies are just the beginning. Claire's mantra encourages finding your unique path in the industry, and we discuss how to differentiate yourself, manage client expectations, and optimize communication to keep your projects running smoothly.
Ep 11: Avoiding Marketing and Pricing Pitfalls: What Business Owners Get Wrong and How to Fix It
In this must-listen episode, Shauna Lynn Simon dives into the two pivotal aspects that can make or break your business. Discover why having a stellar product or service isn't enough to guarantee success. Shauna Lynn breaks down the essentials of crafting a winning marketing strategy, from pinpointing your target audience to creating irresistible messaging and removing obstacles for potential clients.
Ep 10: Passion over Profit: The Art of Authentic Connections and Strategic Growth with Bestselling Author Stacey Chillemi
Join the conversation as Shauna Lynn Simon sits down with the unstoppable Stacey Chillemi, a 20-time bestselling author and a beacon of resilience, as she shares her story of triumph over epilepsy and how it fueled her drive to create a business rooted in passion. The duo discusses the art of aligning your work with your true calling and the magnetic draw it has on growth and client relations. Stacey tackles the misconception that a successful business is built on profits alone and unveils how genuine connections and passion projects can be your blueprint for entrepreneurial success.
Ep 9: Overbooked and Overwhelmed: Practical Solutions for Busy Professionals
In this episode, host Shauna Lynn Simon delves into the crucial topic of managing your to-do list effectively, especially when faced with overbooking. She emphasizes the importance of aligning your task list with your schedule to set realistic expectations for productivity. Drawing from personal experiences, Shauna Lynn provides valuable insights on how to navigate overbooking scenarios, offering practical solutions for busy professionals to combat overwhelm and maintain mental and physical well-being.
BONUS: Real Women, Real Stress: Overcoming Stressful Situations in Real Life
In this bonus episode of the Real Women Real Business Podcast, Shauna Lynn Simon shares a personal story of recent overwhelm and stress and how she overcame it. Despite being well-versed in stress management techniques, Shauna Lynn found herself in a state of stress and shares how she combated it quickly and effectively using these techniques.
Ep 8: Empowering Success: LuAnn Nigara's Journey from Podcaster to Business Visionary
Join Shauna Lynn Simon as she welcomes the phenomenal LuAnn Nigara, the voice behind "A Well-Designed Business" podcast. Listen in as they reflect on seven years of friendship and celebrate LuAnn's remarkable achievements, from launching her own podcast to becoming an authority and powerhouse in the business world.
Ep 7: Mastering Time Management: Prioritize, Protect, Produce
In this episode, Shauna Lynn Simon delves into the intricacies of productivity and efficiency within time management. She unveils the Productivity Paradox, shedding light on the common misconception that "busy" means "productive". With insightful tips, Shauna Lynn guides listeners on the journey to mastering the art of saying no and effectively reducing workload through outsourcing tasks. Discover the importance of task prioritization and the safeguarding of your most productive hours.
Ep 6: Wellness by Design: Transitioning From Family Business to Entrepreneur with Kristyn Pereira
In this episode, Shauna Lynn speaks with Kristyn Pereira, Principal Designer at REFORMA Interiors. Kristyn shares her journey from working in a family business to starting her own design firm, highlighting the challenges and decisions involved in pursuing her passion.
Ep 5: Transform Your Life with Habit-Building Strategies for Success
In this episode, Shauna Lynn Simon discusses the art of habit building and its importance in personal and professional life. She defines habits as routines and behaviors that are performed almost automatically, and explains how they can conserve mental energy and lead to growth and success. Drawing on the teachings provided in 'The Power of Habit' by Charles Duhigg and 'Atomic Habits' by James Clear, she helps you to provide a deeper understanding of habit building, and provides strategies for both building and maintaining healthy habits.
Ep 4: Revising Your Product/Service Offerings and Pricing Strategy with Trina MacPhee
In this episode, Trina McPhee, a seasoned professional in home staging and design, speaks with Shauna Lynn Simon about her journey of refining her services and pricing strategies. She candidly shares her experience working with her business coach to guide her through each step of the process. Trina underscores the significance of her market research calls with her clients and the invaluable feedback they produced.
Ep 3: Achieving Goals through Discipline and SMART Planning
In this episode of the Real Women Real Business podcast, host Shauna Lynn Simon delves into the crucial components of achieving your goals with discipline and SMART planning. She begins by exploring the concept of the accidental CEO, shedding light on the challenges of navigating entrepreneurship without a clear understanding of the journey ahead.
Drawing from personal experiences, Shauna Lynn emphasizes the importance of combating burnout and offers insightful strategies for building a thriving business. Throughout the episode, listeners gain valuable insights into the role of discipline in fostering motivation and driving action
Ep 2: From Founder to CEO: Crafting Your Vision
Join host Shauna Lynn Simon on the Real Women Real Business podcast as she explores the transformation from business founder to CEO. In this episode, Shauna Lynn addresses the common scenario of "accidental CEOs," individuals who start businesses driven by passion and purpose without a comprehensive plan. Drawing inspiration from successful entrepreneurs like Sarah Blakely (Spanx) and Debbie Fields (Mrs. Fields Cookies), Shauna Lynn emphasizes the importance of clarity in organizational vision and strategy.